Welcome to Hickory Grove Consulting
Built on 1917 roots, focused on today’s results. Hickory Grove Consulting takes its name from the one-room Hickory Grove Schoolhouse my family now calls home. Just as that school has served generations of learners, this practice exists to help businesses elevate their digital strategy, operations, and growth.
After 15 years leading strategy and operations inside award-winning agencies ~ one lesson kept ringing the bell:
The best answer for a client isn’t always the most profitable answer for an agency.
That insight inspired me to create Hickory Grove Consulting—a consulting practice where your goals come first. No upsell quotas, no hidden overhead—just senior expertise, transparent and actionable advice, and cost-effective execution.
What I do
Strategy Facilitation & Framework Design
Collaborative workshops that turn big ambitions into decision frameworks, 90-day roadmaps, and accountable action plans. See the approach in the Building Strategic Frameworks case study.
Product Strategy & User Experience
Opportunity sizing, feature prioritization, AI-assisted wireframes, and journey mapping that translate customer insight into products people love—and teams can deliver.
Marketing & Growth Strategy
Persona research, segmentation, and channel planning that move audiences from first touch to loyal advocacy.
Advertising & Demand Generation
Google Ads, LinkedIn, Meta, and programmatic campaigns powered by AI audience modeling, full-funnel attribution, and continuous optimization.
SEO & Audience Growth
Search-intent architecture (advanced keyword grouping and thematic analysis), on-page/technical audits, and content governance that compound organic visibility and revenue.
Analytics, AI & Continuous Optimization
Dashboards, predictive models, experimentation programs, and rapid insight sprints that keep improving user experience long after launch.